NEIGHBORHOOD | Black Icon lineup App

NEIGHBORHOOD have taken a novel approach in showcasing their upcoming Black Icon lineup. For this collection, they’re set to release an iPhone application which will serve as a portable catalog for fans to peruse on their iPhones. Look for the app to drop in the near future and the collection to follow.

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Gap i-Pad App | Revolutionize Retail Industry

Gap’s 1969 Stream app, launched earlier this month, takes that idea one step further with a social-shopping experience that includes content from designers, musicians and fashion insiders, the ability to purchase items (or share them with a friend) without leaving the app and a geo-locator to find the nearest store. It includes a music video from Truth & Salvage, a video of Jay Sario from “Project Runway” dressing consumers in Gap denim, photos of celebs wearing Gap and tweets from designer Patrick Robinson. More Images after the jump.. Read more »

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Square Up

via squareup.com

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Fashion Augmented Reality in Tokyo

Sekai Camera, the augmented reality iPhone app that tags and overlays information about products and places, debuted in Tokyo today at a press event held at the Spanish luxury designer Loewe. Here’s a video showing how it works — basically, when your camera scans a certain tagged item, it shows up on the screen along with a description, pricing, etc. Video by Nobi Hayashi.

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Nike True City

The Nike true city  app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users. Read more »

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Augmented Reality Architecture

N Building from Alexander Reeder on Vimeo.

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TAT augmented ID

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others.

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Google Goggles | Snap and Search

Google unveiled a smartphone application called Goggles. It allows users to search the Web, not by typing or by speaking keywords, but by snapping an image with a cellphone and feeding it into Google’s search engine. by Miguel Helft

Via NyTimes.com Read more »

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Gucci Beats App for iPhone and iTouch

Gucci has created a new free App for the iPhone and iTouch. It not only has the Gucci Little Black Book city guide, the latest fashion shows, look books and news from Gucci, but it also has some cool music features as well. Read more »

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NIKEiD iPhone App!

The NikeiD App for iPhone earlier this month. It allows you to take a picture of objects for color inspiration to apply to your custom kicks. More images after the jump..  Read more »

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